iPhone 17 series
The iPhone 17 Series is Apple's full 2025–2026 smartphone lineup, covering every tier from accessible to flagship. Models include the iPhone 17, iPhone 17 Air, iPhone 17 Plus, iPhone 17 Pro and iPhone 17 Pro Max — and now the iPhone 17e, Apple's latest entry-level iPhone with the A19 chip, 48MP Fusion camera, MagSafe and 256GB base storage. All models run on Apple silicon, support 5G connectivity, MagSafe wireless charging and Face ID, and ship with iOS 26 and Apple Intelligence. Display sizes range from 6.1 inches on the iPhone 17e up to the larger Pro Max for those who want maximum screen real estate. Whether you're upgrading from an older model, switching from Android or looking for the best value iPhone in the lineup, JB Hi-Fi stocks the full iPhone 17 Series with a range of cases, screen protectors, MagSafe chargers and accessories.
Has the iPhone 17e been released?
Yes, the iPhone 17e has been announced and is available to pre-order now. Apple unveiled the iPhone 17e at it's latest March event in 2026.
Is the iPhone 17 going to be better than the 16?
The iPhone 17 series introduces significant upgrades over the iPhone 16, including the A19 chip, Apple Intelligence features, and brighter Super Retina XDR displays with ProMotion up to 120Hz. You'll also see changes across the lineup such as larger storage options, improved cameras, and stronger Ceramic Shield 2 glass. The new range offers better performance, camera quality, and display technology compared to the previous generation.
Has the iPhone 17 been released?
Yes, the iPhone 17 range is now available at JB Hi-Fi. Apple announced the iPhone 17 series at their Apple event on 10th September 2025, and the phones launched on 19th September 2025 at midnight New Zealand time. Models including the standard iPhone 17, iPhone 17 Pro, and iPhone 17 Air are all in stock now.
Will the iPhone 17 camera be better?
Yes. The iPhone 17 camera systems feature 48MP Fusion or Pro Fusion setups with higher-quality zoom, advanced video, and improved low-light performance. The iPhone 17 Pro Max has three 48MP lenses and up to 8x optical-quality zoom, making it the most advanced in the range.
How many megapixels will the iPhone 17 have?
All iPhone 17 models include a 48MP main camera, while the Pro models use a 48MP Pro Fusion system with multiple lenses. The front camera is 18MP with Center Stage support, keeping you in frame during video calls.
Which iPhone has the longest battery life?
Among current iPhone models, the iPhone 17 Pro Max delivers the longest battery life, offering up to 39 hours of video playback. Other models such as the iPhone 17 Air and standard iPhone 17 provide all-day use, but the Pro Max leads for endurance.
What is MagSafe?
MagSafe is Apple's magnetic system that aligns chargers and accessories to the back of the iPhone. It supports wireless charging, magnetic wallets, and stands. Compatible iPhone 17 accessories include MagSafe chargers, cases, and mounting solutions.
Is the iPhone 17 Pro eSIM only?
No. In New Zealand, the iPhone 17 Pro includes both eSIM support and a physical SIM tray. eSIM-only models are only available in select markets including the US, Canada, Bahrain, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, and the U.S. Virgin Islands. New Zealand models retain the traditional SIM card slot alongside eSIM capability, giving you flexibility in how you connect.
Does the iPhone 17 have a SIM tray?
Yes. In New Zealand, the iPhone 17 line includes both eSIM support and a physical SIM tray. This gives you the flexibility to use either a traditional SIM card or set up eSIM with compatible carriers. eSIM-only models are only available in select markets including the US, Canada, and several other countries, but not New Zealand.
What does eSIM mean?
eSIM stands for Embedded SIM. It is a digital SIM built into your iPhone that lets you activate a mobile plan without needing a physical SIM card.
Can I use two phone numbers on one iPhone?
Yes. With eSIM support in New Zealand iPhones, you can set up Dual SIM to use two phone numbers on one iPhone. You can combine a physical SIM card with an eSIM, or use two eSIMs, such as one for personal use and one for work. eSIM also provides better security as it cannot be physically removed if your iPhone is lost or stolen.
What is the 120 Hz on iPhone 17?
The iPhone 17 display uses ProMotion with a 120Hz refresh rate. This means the screen updates 120 times per second, making scrolling, video, and gaming smoother and more responsive. ProMotion is available on iPhone 17, iPhone 17 Pro, and iPhone 17 Air models.
How big is the iPhone 17 Pro?
The iPhone 17 Pro features a 6.3-inch display that's perfect for daily use. It's designed with lightweight titanium construction and offers excellent one-handed operation. Visit JB Hi-Fi to try the iPhone 17 Pro in person.
How big is the iPhone 17 Air?
The iPhone 17 Air features a 6.5-inch display and is the thinnest iPhone ever at just 5.6 millimetres. It's incredibly lightweight while maintaining durability and performance. The sleek design makes it perfect for users who prioritise portability without compromising features.
What colour does iPhone 17 come in?
The iPhone 17 is available in a refreshed set of colours, including refined titanium finishes for the Pro models. Colour options may vary by model, with the full range visible across different iPhone 17 models at JB Hi-Fi.
AirPods Pro 3 is coming out?
Yes, Apple AirPods Pro 3 are out now at JB Hi-Fi. The latest AirPods Pro deliver enhanced sound quality and advanced features. Visit JB Hi-Fi online or in-store to experience the newest wireless earbuds from Apple.
Is there a 3rd generation of AirPods Pro?
Yes. Apple introduced AirPods Pro 3rd Gen at their Apple Event in September 2025. They feature improved Active Noise Cancellation, Adaptive Audio, and new heart rate sensing capabilities. They're available now at JB Hi-Fi.
Is the Apple Watch Ultra 3 coming soon?
The Apple Watch Ultra 3 was revealed alongside the iPhone 17 series and is now available at JB Hi-Fi. It includes satellite messaging, 5G, and longer battery life.
What's new with the Apple Watch 11?
The Apple Watch Series 11 adds hypertension notifications, sleep score, and 5G connectivity in its thinnest design yet. It also has stronger Ion-X glass that's 2x more scratch-resistant and longer 24-hour battery life.
Does JB Hi-Fi price match?
Yes, if you've seen it cheaper, let's do an instant deal! You can even do a price match online. Use our Live chat or call 0800 524 434.
^Discounts apply to previous ticketed/advertised price prior to the discount offer. As we negotiate, products will likely have been sold below ticketed/advertised price prior to the discount offer. Prices may differ at airport stores.