Apple iPhone

Whether you're upgrading from an older model, switching from Android or buying your first iPhone, JB Hi-Fi has the full lineup ready to go. From the most affordable option in the range through to Apple's most powerful flagship, we stock every model with the accessories and expertise to back it up.

JB Hi-Fi is New Zealand's go-to destination for mobile phones — with competitive pricing, bonus deals and a team that knows Apple inside out.

Apple's current iPhone lineup is the iPhone 17 Series, covering five models to suit different budgets and priorities:

• iPhone 17e — the most affordable iPhone with A19 chip, 48MP camera and MagSafe
• iPhone 17 — the standard model with a 6.1-inch display and solid all-round performance
• iPhone 17 Air — Apple's thinnest iPhone ever at 5.6mm with a 6.5-inch display
• iPhone 17 Pro — titanium build, advanced Pro camera system and 6.3-inch display
• iPhone 17 Pro Max — Apple's most powerful iPhone with the largest display and longest battery life

The iPhone 17 Series brings meaningful upgrades across every model. Here's what stands out:

• Apple silicon performance. A19 chip across the range delivers fast, efficient processing for everything from everyday tasks to demanding apps and games.
• Advanced cameras. The 48MP Fusion camera on the 17e through to the full Pro camera array — sharper photos, better low light and 4K Dolby Vision video across the lineup.
• MagSafe on every model. Fast wireless charging and a full ecosystem of magnetic accessories, now including the iPhone 17e for the first time.
• Apple Intelligence and iOS 26. On-device AI for writing, photo editing, call screening, live translation and more — built into every iPhone 17 Series model.
• All-day battery life. Improved efficiency across the range means more screen time between charges.

Yes. If you don't need the latest model, the iPhone 16 Series and iPhone 15 Series are still strong performers and are available at lower price points. Here's what they still deliver:

• Fast, reliable performance. Apple's A-series chips handle apps, gaming and multitasking smoothly on both ranges.
• Apple Intelligence. iPhone 16 introduced Apple's on-device AI features — and they're still very much relevant today.
• Strong cameras. Both series deliver capable photo and video performance, with good low-light results and portrait modes.
• Long software support. Apple supports its iPhones with updates for years, so older models stay relevant well beyond their launch date.

JB Hi-Fi stocks a full range of iPhone accessories from trusted brands, including:

• Belkin
• Case-Mate
• Cygnett
• OtterBox
• Tech21
• Mophie

Browse iPhone 17 accessories including cases, screen protectors, lens protection and accessory bundles at JB Hi-Fi.

iPhones are water-resistant, not waterproof. All current models carry an IP68 rating, which means they can handle splashes, rain and brief submersion — tested to six metres for up to 30 minutes. They're not designed for swimming or high-pressure water exposure, so it's worth keeping that in mind.

It comes down to what matters to you. Here's a rough guide:

• Best value: iPhone 17e — A19 chip, MagSafe and 256GB storage at the most accessible price in the 17 Series.
• Best all-rounder: iPhone 17 or iPhone 17 Air — solid performance, great cameras and a choice between compact and ultra-thin.
• Best for power users: iPhone 17 Pro or Pro Max — the most advanced cameras, largest displays and longest battery life Apple makes.
• Best on a budget: iPhone 16 or 15 Series — still capable, still supported and available at lower prices.

Not sure where to start? Use the filters online to narrow by price and features, or visit your local JB Hi-Fi store and the team will help you find the right fit.