Black Friday 2026 lands on Friday 27 November. But here's the thing — it's evolved way beyond a single day. This is now a full-blown shopping extravaganza, both online and in-store, and JB's leading the charge. Whether you're browsing from your couch or hitting up your local store, you'll find the same massive selection, same energy, and same killer deals we're famous for.

JB's Black Friday 2026 lineup is stacked with premium brands, serious Red Hot Deals, and the kind of tech that'll have everyone asking how you scored such a bargain. If it's on your wishlist, odds are it's getting a red hot deal sticker. Check out these brands:

• Apple
• Samsung Galaxy
• Dyson
• Bose
• Windows laptops
• PS5

And that's barely scratching the surface. JB's Black Friday event goes deep, covering major brands across every category. Best bit? You'll find identical Black Friday pricing across all our NZ stores and online. Shop your way, score the same legendary deals.

This Black Friday isn't just about tech. JB's serving up Red Hot Deals across categories that actually matter. No filler here — we're talking the gear that levels up your entertainment, gaming sessions, home setup and daily routine.

• TVs & Soundbars — Big screens, bigger deals. JB's got Black Friday sales on TVs and soundbars that'll transform your lounge into the ultimate viewing zone. Perfect for the All Blacks, essential for binge-watching your favourite series.
• Headphones & Speakers — Whether you need over-ear headphones for focus, in-ear buds for the commute, portable speakers for summer or party speakers to get the crew going, JB's got the lot at Black Friday prices.
• Gaming — Level up without breaking the bank. Massive deals on consoles, games, controllers, headsets, mice and keyboards, virtual reality gear, microphones and racing simulation setups. Everything you need to dominate.
• Home Appliances — Make life easier with deals on vacuums, coffee machines, air fryers and cookers, juicers and blenders, plus food processors. The practical stuff that saves you time and keeps your home running smoothly.
• Fitness & Wellbeing — Track your progress and smash your goals with smartwatches, fitness trackers and smart rings. All the tech you need to stay on top of your health game, now at prices that won't hurt your wallet.

Absolutely. If Christmas shopping is already on your mind, you're thinking smart — and that's exactly where you want to be.

Black Friday kicks off right when the holiday shopping season starts, making it the perfect time to knock out your gift list. Stock levels are high, prices are low, and JB's got a huge range across tech, home and entertainment. Buy now, wrap later, or stash it until Christmas Day.

Check out our Christmas gift ideas guide for added inspiration.

Yes — if you've seen it cheaper, let's do an instant deal. You can even price match online. Use our live chat or call 0800 524 434.