In 1982, as brothers Mark and Clive Ives first opened the doors to their home studio in South London, the world met WOO - a duo that escaped genre and definition, making music that was proudly unrestrained, constantly mutating and always surprising
From its very title, debut LP Whichever Way You Are Going You Are Going Wrong asserted the brothers Ives as tireless explorers of multifarious shape-shifting musical directions - the album blended kaleidoscopic jazz and analogue electronica, freeflowing pop and unearthly muzack, retro fun and futuristic adventures. "WOO can sound as soft as a Martini ad, as sharp as a stab of conscience and often, brilliantly, both", the Melody Maker noted at the time. Finally remastered and reissued in a sumptuous package, Whichever Way You Are Going You Are Going Wrong proves not only out of time but timeless. It comes with a bonus mini-album of rare recordings from the late 70s and the 80a, assembled by the brothers with the same spirit that informed the making of their first groundbreaking release.