'Is This It' is the debut studio album by the American rock band the Strokes.

Promoted by the music press for a melodic pop-influenced sound, the Strokes garnered critical acclaim and commercial attention. 'Is This It' was praised for its charisma and rhythm, which often referenced the works of 1970s garage rock bands. The record is considered crucial in the development of other alternative bands and of the post-millennial music industry.