PRINS is a New Zealand-born pop artist building a global presence with sleek hooks, sharp visuals, and a live show designed for scale. Blending high-energy pop with a darker, confident edge, her sound sits alongside artists like RAYE, Selena Gomez, Tate McRae, and Ashnikko, polished, emotionally charged, and unapologetically modern.

Across 2024 and 2025, she gained momentum internationally with performances in Germany, Australia, New Zealand, and the United States, while key festival slots at home cemented her reputation as a commanding, youth-driven live act.

Her 5-track EP Heaven or Hell marks a defining moment, her most cohesive and self assured project to date. Created between Los Angeles and the road, the EP balances euphoric pop highs with darker emo.