{"product_id":"sony-alpha-a7-iii-full-frame-mirrorless-camera-4k-video-body-only","title":"Sony Alpha A7 III Full Frame Mirrorless Camera [4K Video] (Body Only)","description":"\u003cp\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eCapture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor  and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e24 Megapixel Exmor R Sensor\u003c\/strong\u003e\u003cbr\u003eThe A7M3 has a newly developed Exmor R CMOS full-frame back-illuminated sensor that offers vastly expanded shooting potential. It delivers improved sensitivity, outstanding resolution and 15-stops of dynamic range. The enhanced Bionz X engine offers a speed advantage with approximately 1.8x faster performance than the A7M2 .\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e10fps and Silent Shooting\u003c\/strong\u003e\u003cbr\u003eThe A7M3 can achieve 10fps continuous shooting with AF\/AE tracking, up to 89 shots in RAW. 10fps continuous shooting is available whether shooting with mechanical shutter or electronic shutter. Silent shooting is available with the electronic shutter. Capture the perfect moment without making a sound.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eDesign \u0026amp; Interface Improvements\u003c\/strong\u003e\u003cbr\u003eThe A7M3 inherits many of the professional-level features from the A9 and the A7RM3. This includes: durable magnesium alloy chassis, touch-screeen operation, an intuitive joystick, dual card slots, improved dust and moisture resistance design, and the new Z-Series battery.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eEye AF revolutionises portraiture\u003c\/strong\u003e\u003cbr\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eReliable features and operation in a compact body\u003c\/strong\u003e\u003cbr\u003eThe α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eNewly developed full-frame 24.2MP back-illuminated Exmor R™ CMOS image sensor with evolved image processing\u003c\/p\u003e\r\n\u003cp\u003eWide ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop dynamic range at low sensitivities\u003c\/p\u003e\r\n\u003cp\u003eWorld class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF\u003c\/p\u003e\r\n\u003cp\u003eContinuous shooting at up to 10 fps with either mechanical shutter or silent shootingiv and full Auto Focus\/Auto Exposure tracking\u003c\/p\u003e\r\n\u003cp\u003e5-axis optical in-body image stabilisation with a 5.0 stepv shutter speed advantage\u003c\/p\u003e\r\n\u003cp\u003eHigh resolution 4K movie shooting with full pixel readout and no pixel binning across full-width of full-frame sensor\u003c\/p\u003e\r\n\u003cp\u003eThe longest rated battery life of any mirrorless camera at 710 shots per charge\u003c\/p\u003e\r\n\u003cp\u003eUpgraded operability and functionality including addition of joystick for adjusting focus points, dual SD card\u003c\/p\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":40398706311242,"sku":"374101","price":2599.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/7120\/7498\/files\/374101-Product-0-I-638917005822670805.jpg?v=1756111379","url":"https:\/\/www.jbhifi.co.nz\/products\/sony-alpha-a7-iii-full-frame-mirrorless-camera-4k-video-body-only","provider":"JB Hi-Fi NZ","version":"1.0","type":"link"}