Incredibly vibrant colours. Intensely sharp and clear.
See everything in vivid colour, powered by our 4K HDR Processor X1™, which can enhance signal input dynamically over a billion colours to produce excellent clarity and contrast for extremely satisfying viewing.

Beautifully clear pictures, whatever you’re watching
Watch old favourites in close to 4K quality. Our 4K X-Reality™ PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.

Fast-moving action. Clearer and smoother.
Enhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.

Brightness optimised, tuned to your room
Whether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

Clear sound. Powerful bass.
Everything is clear. Sony's sound features and speaker technologies provide clear natural sound and rich bass for all your favourite content.

Uniquely shaped for clearer sound and deeper bass
Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.

Room-filling, Dolby Atmos® sound
Sound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos® draws you in deeper for truly atmospheric entertainment.1

Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.2

Dolby Vision® for gaming. Supported.
This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Key Features

43" 4K Ultra HD direct-lit LED

100 motion rate and variable refresh rate via HDMI

Hands free entertainment with Google assistant and smart TV powered but Google TV

Experience the thrills of cinema with support for Dolby Vision and Dolby Atmos

X1 HDR processor produces bright and vivid colours

X-Balanced speakers help reduce distortion for improved sound resolution

Easily stream from your phone with Apple AirPlay and Chromecast built-in

1 Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
2 This function works when Auto Picture Mode is ON.