{"product_id":"samsung-98-the-frame-qled-4k-vision-ai-smart-tv-2026","title":"Samsung 98\" The Frame QLED 4K Vision AI Smart TV [2026]","description":"\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eTimeless design with a built in installation solution\u003c\/strong\u003e\u003cbr\u003eWith a sleek, modern design, The Frame is a masterpiece in itself. Designed to sit flush to the wall \u0026amp; created with a built in connection solution. It's never been easier to keep your space looking minimalist.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eMuseum-level presence. Now in 98 Inches\u003c\/strong\u003e\u003cbr\u003eNot all screens are made equal, some are designed to disappear. The best mix of a big screen that transforms into your own private gallery, bringing breathtaking depth to curated collections, while also providing a cinematic backdrop for movies and everyday viewing.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHangs beautifully on the wall, with virtually no gap.*\u003c\/strong\u003e\u003cbr\u003eSlim Fit Wall-Mount allows your TV to hang close to the wall, to achieve the minimalist interior design look you've always wanted.*\u003cbr\u003e\u003cfont size=\"1\"\u003e*The gap may differ based on the installation and wall type.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFrame it your way\u003c\/strong\u003e\u003cbr\u003eThe Frame's customisable magnetic bezels snap on in seconds and give your TV the look of a true picture frame. The Amber Brown bezel is included in the box with The Frame 98\"\u003cbr\u003e\u003cfont size=\"1\"\u003e*Other Customisable Frame Bezels sold seperately.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHeight that fits your space - Height-adjustable Stand\u003c\/strong\u003e\u003cbr\u003eSet The Frame to your preferred height with the Height Adjustable Stand. You can raise it up to make room for a soundbar and other devices.*\u003cbr\u003e\u003cfont size=\"1\"\u003e*The height adjustment range is 25 mm. \u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eArt Mode\u003c\/strong\u003e\u003cbr\u003eTransform The Frame into art when you're not watching TV. Pick your masterpiece from Samsung Art Store's curated collection of over 5,000+ world famous artworks*.\u003cbr\u003e\u003cfont size=\"1\"\u003e*Stream complimentary curated art or additional artworks available via subscription. Internet connection required.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBrightness Sensor\u003c\/strong\u003e\u003cbr\u003eThe Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and colour tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy artwork looking almost as real as the canvas .*\u003cbr\u003e\u003cfont size=\"1\"\u003e*Brightness sensor performance may vary depending on the ambient brightness level. Brightness sensor may not operate well in an environment over 1000 lux.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eMotion Sensor\u003c\/strong\u003e\u003cbr\u003eWith a motion sensor, The Frame detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to help conserve energy.*\u003cbr\u003e\u003cfont size=\"1\"\u003e*Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eMat Canvas \u0026amp; My Photo\u003c\/strong\u003e\u003cbr\u003eCustomise The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colours to find the combination that makes your art look more realistic. Exhibit your personal photography or family portraits on the big screen. Just upload the pictures to The Frame via your compatible Samsung smartphone or USB drive.*\u003cbr\u003e\u003cfont size=\"1\"\u003e*Requires SmartThings app download and installation to upload personal photos to The Frame via compatible Samsung mobile device. SmartThings app Android 9.0 or higher. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFor art almost as real as the canvas with QLED, enhanced by Certified Glare Free.\u003c\/strong\u003e\u003cbr\u003eThe Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification*. Powered by our most advanced Glare Free technology*, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.*\u003cbr\u003e\u003cfont size=\"1\"\u003e*The LS03HE meets the requirements of PANTONE® Validated: Certificate dated 20\/02\/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.\u003cbr\u003e*The LS03HE has been independently verified as Glare Free: Reflection Glare UGR \u0026lt;10, Discomfort Glare UGR \u0026lt;22, Disability Glare UGR \u0026lt;34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31\/12\/2026.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eGlare Free Technology\u003c\/strong\u003e\u003cbr\u003eDisplay your artwork to a gallery standard. The anti-glare display spectacularly scatters light to help create a premium matte finish that looks almost as good as a real canvas whilst reducing distractions when you're watching TV.*\u003cbr\u003e\u003cfont size=\"1\"\u003e*The LS03HE has been independently verified as Glare Free: Reflection Glare UGR \u0026lt;10, Discomfort Glare UGR \u0026lt;22, Disability Glare UGR \u0026lt;34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31\/12\/2026.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eEnjoy ArtfulColour validated by PANTONE\u003cbr\u003e\u003c\/strong\u003eMeet fully authentic colour representation, validated by PANTONE. The Frame reproduces the rich and diverse colours you would expect to see in gallery lighting, made to look realistic with the matte texture of the canvas.*\u003cbr\u003e\u003cfont size=\"1\"\u003e*Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference).\u003cbr\u003e*Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eControl multiple devices with a remote charged by sunlight and indoor lighting - SolarCell Remote\u003c\/strong\u003e\u003cbr\u003eControl your compatible devices easily with Samsung’s SolarCell One Remote.* Powered by sunlight and indoor lighting, it helps eliminate the need for disposable batteries. With a built-in microphone for voice assistant control, it’s smart, convenient, and designed with sustainability in mind.\u003cbr\u003e\u003cfont size=\"1\"\u003e*Compatible only with selected devices. Please see samsung.com\/au\/oneremote.\u003cbr\u003e**To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight. Alternatively, you can charge it using a USB-C cable. To check the remaining the battery level of the remote control, refer to the settings on your TV Menu.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAsk your companion. Samsung Vision AI is here.\u003c\/strong\u003e\u003cbr\u003eSamsung Vision AI Companion acts as a private guide for The Frame, helping you quickly find artworks that match your personal taste. By understanding on-screen context and style preferences, it curates art and inspiration with ease — making discovery faster, simpler and uniquely yours.\u003cbr\u003e\u003cfont size=\"1\"\u003eInformation based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed.\u003cbr\u003eVoice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised.\u003cbr\u003eAvailability of features may vary, depending on the source content and privacy settings. Requires internet connection.\u003cbr\u003eAvailable on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (\u003c\/font\u003e\u003cfont size=\"1\"\u003elong press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.\u003c\/font\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eOptimise your gaming experience - Game Bar\u003c\/strong\u003e\u003cbr\u003eEasily take control and quickly access and navigate settings that can take your game to the next level from the Game Bar.*\u003cbr\u003e\u003cfont size=\"1\"\u003e*Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Screen resolution change from external device may be required. Some game titles may not support this feature. Game Bar's Zoom-in mode is not supported in some refresh rates. Game Bar UI is subject to change without prior notice.\u003c\/font\u003e\u003c\/p\u003e","brand":"SAMSUNG","offers":[{"title":"Default Title","offer_id":40428113920201,"sku":"475669","price":12998.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/7120\/7498\/files\/475669-Product-0-I-639141496206191176.jpg?v=1778552886","url":"https:\/\/www.jbhifi.co.nz\/products\/samsung-98-the-frame-qled-4k-vision-ai-smart-tv-2026","provider":"JB Hi-Fi NZ","version":"1.0","type":"link"}