Key Features

Samsung Vision AI Companion - Ask your companion anything. Samsung Vision AI is here.
TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini and Perplexity — all without interrupting what's on screen. It seamlessly adapts to daily routines, whether it's catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.1

Sharp detail and rich colour as intended in powerful 4K - Crystal Processor 4K
Crystal Processor 4K enhances lower-resolution sources with powerful 4K upscaling, revealing clearer detail and sharper lines for more realistic picture quality. It also brings out rich, accurate colour by analysing scenes with advanced processing.2

Enhanced football viewing - Football Mode
Football Mode optimises visuals and sound for immersive football viewing. Rich colours highlight the field and players with clarity, while clear audio creates a realistic atmosphere — so you can enjoy games that feel engaging and easy to follow.

Watch your favourite content in 4K - 4K Upscaling
Samsung's powerful 4K upscaling technology ensures you get up to 4K resolution for the content you love.3

Intelligently enhances colour expression - Colour Booster
Colour Booster transforms the way you experience TV by intelligently enhancing colour expression, making each scene more vivid and dynamic.4

Fine-tuned colours for a vibrant, lifelike picture - PurColour
PurColour makes watching films feel almost like you're there. It enables the TV to express a huge range of colours for optimal picture performance, and an immersive viewing experience.

Enjoy better contrast with rich darks and bright lights - HDR
High Dynamic Range expands the difference between the brightest and darkest areas on screen, revealing a wider range of colours and finer visual detail. From luminous daylight scenes to dimly lit moments, HDR helps scenes appear more vivid and true to life.

Feel the reality of the world on screen - 4K Resolution
Make out the small details in every scene. 4K UHD resolution has 4x more pixels than regular FHD resolution — creating sharp, ultra-realistic images.

Object Tracking Sound Lite
3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Adaptive Sound
Adaptive Sound has audio scenic intelligence that optimises sound based on real-time scene analysis by content type.5

Q-Symphony
Q-Symphony unites your TV and soundbar to play sound simultaneously in perfect harmony. With AI trained on thousands of audio sources, it creates immersive surround sound that heightens your viewing experience.6

Personalise your screen experience - One UI Tizen
One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.7 Enjoy 7 years of Tizen OS upgrades.8

Tune in to a world of free channels
Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

Access subscription-free TV. Stream shows and movies you know and love. - Samsung TV Plus
Get access to subscription-free TV and enjoy your favourite content on Samsung TV Plus. Watch news, sports, movies, exclusive events, K-content, creators and more, live and on demand.9

Relive your favourite memories with Google Photos for Samsung TV
Google Photos is the home for all your life’s memories. Rediscover your favourite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV.10

Your privacy. Secured. - Samsung Knox Security
Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing.11

Improved picture clarity with smooth motion up to 2K 120Hz - Motion Xcelerator
Experience a clear picture with Motion Xcelerator as your TV estimates the movement between frames, then uses that information to improve motion smoothness for subsequent frames.12

Do the SmartThings!
Optimise your home devices for a smarter lifestyle. Enjoy a customised smart home experience with thousands of SmartThings-compatible devices that simplify your day-to-day life.13

Control your TV straight from your phone - Quick Remote
With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more — straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease.

Save energy use by intelligently analysing your surrounding, behaviours and content - AI Energy Mode
Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyses usage behaviours to adjust the brightness. It analyses the content scene-by-scene to subtly adjust brightness and help save energy consumption where possible.14

Transform your TV into a karaoke stage
Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment.15

Elegant metal stream design to upgrade your space - MetalStream Design
Inspired by aircraft design, the MetalStream Design features a luxurious metal body. With no additional bezel required, a single sheet of metal is used to create a slim bezel, enabling a truly immersive experience.16

1. Feature available in certain regions and models. Availability, supported features and user interface may vary by country, region, model and viewing conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button.
2. Viewing experience may vary according to type of content and format. Upscaling may not apply to PC connection and Game Mode.
3. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
4. Image quality may vary depending on the quality of the original content.
5. Experience may vary depending on the content.
6. Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately. The location and number of speakers may vary depending on the model.
7. Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.
8. Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.
9. Available for free on select Samsung devices. Internet required to stream. Channels may vary by country and are subject to change without notice. Supported Samsung devices may vary by country. Requires Samsung account. UI is subject to change without prior notice. Ads may appear on Samsung TV Plus. Available for free on Samsung Smart TVs since 2016.
10. Requires user login to Google Photos on the device. Options to hide memories and enhance content filtering are provided. Feature availability may vary by region and model.
11. Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
12. 2K 120Hz only available in 55"↑ and Game Mode must be enabled. Performance may vary.
13. Images simulated for illustration purposes. Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.
14. Energy saving rate may vary by region, model, screen size, viewing conditions, usage environment, and content type. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving level by turning on AI Energy Mode may appear lower than actual. In environments exceeding 120 lux, some of the AI energy-saving features may not operate, reducing energy saving rate. AI Energy Mode does not work with viewing priority modes like Game Mode and AI Mode. AI Energy Mode is based on internal test results verified by 3rd party (TÜ V Rheinland).
15. Designated microphone models provided by Samsung’s authorised partner are supported only and sold separately. With a single USB port on the TV, a maximum of 2 microphones are supported, and this functionality is limited to 2 USB ports in total. Requires SmartThings app to be installed on mobile, connected via the same Wi-Fi network as the TV set. Mobile mic is optimised only for Galaxy A with Android OS 16 or above and S series, foldable launched from 2023 and later models and iPhone 13 & above.
16. Feature does not apply to certain models in Brazil and India. To determine whether the feature is applied, check for the rear design pattern on the product.