JB Hi-Fi is proud to support the hihi (stitchbird) in Forest & Bird's Bird of the Year 2026 campaign.

As one of our JB Helping Hands charity partners, Forest & Bird plays a vital role in protecting New Zealand's unique wildlife and natural environments. We are delighted to champion the hihi, one of Aotearoa's most distinctive and inspiring native bird species.

Throughout the campaign, JB Hi-Fi stores, online channels and team members across the country will be encouraging support for the hihi while helping raise funds for Forest & Bird's conservation initiatives.

Donation to Support Forest & Bird 

This is a voluntary contribution and not a purchase of goods or services. 100% of funds collected will be provided to Forest & Bird, a registered New Zealand charity (CC26943). Donation receipts are not available.