Insta360

Step up your action camera game with Insta360's latest lineup at JB Hi-Fi. From the ultra-compact GO 3S to the premium Ace Pro with its Leica lens, these cameras are built to capture your adventures in stunning detail.

Insta360 Action Cameras at JB Hi-Fi

Insta360 leads the charge in action camera innovation, pushing boundaries with their latest range of compact, powerful shooters. Whether you're after jaw-dropping 360-degree footage or crystal-clear action shots, there's an Insta360 camera ready to capture your next adventure.

Meet the Range

Insta360 X4 - The 360° Powerhouse

The flagship X4 takes 360-degree filming to new heights with groundbreaking 8K30fps capture. This pocket rocket delivers 5.7K60fps smooth action shots and cinematic 4K100fps slow-motion footage. With a beefed-up 2290mAh battery serving up 135 minutes of recording time, you'll catch every moment of your adventure. The X4 doubles as a traditional action cam with its Single-Lens Mode, making it two cameras in one.

Insta360 Ace Pro - The Low-Light Legend

Co-engineered with Leica, the Ace Pro packs a massive 1/1.3" sensor for outstanding image quality. It's your go-to for stunning low-light performance, thanks to its advanced PureVideo technology powered by a 5nm AI chip. The vlogger-friendly flip screen makes framing shots a breeze, while 8K video capture ensures your memories stay crystal clear. Perfect for action sports, travel vlogs, or daily adventures.

Insta360 GO 3S - The Mighty Mini

Don't let its tiny size fool you. The GO 3S delivers powerful 4K performance in a pocket-sized package. Its magnetic design and clever mounting options open up shooting angles other cameras can't touch. Paired with the Action Pod, you get remote control and live preview capabilities. It's ideal for POV shots, pet videos, and capturing life's spontaneous moments.

Insta360 X3 - The All-Rounder

Built around a new 1/2" sensor, the X3 captures stunning 5.7K 360-degree footage and massive 72MP photos. Its 2.29" touchscreen makes operation simple, while the beefy 1800mAh battery keeps you shooting longer. Features like Active HDR and FlowState stabilisation ensure your footage looks mint, even in challenging conditions.

Why Choose Insta360?

Insta360 cameras pack features that set them apart from traditional action cams. AI-powered editing tools in the free app turn complex edits into quick work. FlowState stabilisation and 360° Horizon Lock deliver buttery-smooth footage. Plus, these tough cookies are waterproof to 10 metres straight out of the box.

Unique tricks like the invisible selfie stick effect and FreeFrame let you capture perspectives and adjust aspect ratios after filming - perfect for social media sharing. Whether you're a weekend warrior or a content creator, Insta360's mix of innovation and user-friendly features makes capturing epic shots easier than ever.

Which is Better, GoPro or Insta360?

Insta360's latest cameras offer unique features that set them apart. The X4 shoots amazing 8K 360-degree footage, while the Ace Pro features a Leica lens and superior low-light performance. Standout features include Active HDR, AI editing tools, and the invisible selfie stick effect. Plus, FreeFrame lets you choose any angle after filming - something traditional action cams can't do.

Can Insta360 Go Into Water?

Yes! All current Insta360 models are waterproof to 10 metres straight out of the box. The GO 3S Action Pod is IPX4 splash-proof, while the camera itself handles full submersion. For deeper dives, grab a Dive Case - it'll take your X3 down to 50 metres and the Ace Pro to 60 metres. Perfect for Kiwi beach adventures!

How Long Can Insta360 Record?

The X4 leads with 135 minutes at 5.7K recording - that's a massive 67% boost over the X3. The GO 3S with Action Pod films for up to 140 minutes. Recording time varies based on resolution and features used. All cameras support quick battery swaps and power bank charging for extended shoots.

Does Insta360 Need WiFi?

No, you don't need WiFi to record. All Insta360 cameras work perfectly as standalone devices. WiFi is only needed for live streaming, updating firmware, or transferring files to your phone wirelessly. You can always transfer files directly using the USB cable or SD card reader.

Can Insta360 Record at Night?

Absolutely! The Ace Pro especially shines in low light thanks to its large 1/1.3" sensor and PureVideo technology. It uses AI to reduce noise and enhance colours in dark conditions. The X4's new sensor also handles low-light shooting well, with improved dynamic range for better night-time footage.

Is Insta360 Easy to Edit?

Super easy! The free Insta360 app comes packed with AI editing tools. The AI Highlights Assistant automatically finds your best moments, while Shot Lab offers one-tap creative effects. You can reframe 360° footage after filming, apply auto-editing with music, and share directly to social media. Even beginners can create pro-looking content in minutes.

Can You Control Insta360 from Your Phone?

Yes! The Insta360 app turns your phone into a remote control. Preview shots, adjust settings, and trigger recording remotely. The GO 3S even comes with an Action Pod featuring a flip screen for easy framing. Plus, you can use voice commands or gesture control when your phone's out of reach.

Does JB HI-FI Price Match?

Yes, if you've seen it cheaper, let's do an instant deal! You can even do a price match online. Use our Live chat or call 0800 524 434.

^Discounts apply to most recent previous ticketed/advertised price. Prices displayed are inclusive of discounts. As we negotiate on price, products are likely to have sold below ticketed/advertised price in stores prior to the discount offer.