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Sony Cybershot HX350 50x Zoom Digital Camera

Model: DSCHX350

SKU: 332079 Product ID: 172105

  • Full HD video capability for beautiful video
  • Optical SteadyShot™ & Optical SteadyShot™ Intelligent Active Mode
  • ZEISS Vario-Sonnar T* 50x optical zoom lens


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    Pull the scene as close as you like with a 50x optical zoom (100x Clear Image Zoom) compact that handles and performs like a DSLR camera. Whether your subject is near or far, the power, speed and precision of the 20.4MP Exmor R™ CMOS sensor and BIONZ X™ image processing engine work brilliantly in tandem to deliver images of extraordinary detail.

    Key Features

    20.4MP Exmor R™ CMOS sensor
    Bring out the detail, even in low light. A back-illuminated 20.4MP Exmor R™ CMOS sensor has wide receptive areas to allow more light and detail into every frame.

    BIONZ X™ image processor
    Expect truer colour rendering, better noise reduction, and faster burst mode shooting with the BIONZ X™ image processor – it’s 3x more powerful than our previous BIONZ processor, for images of the highest quality.

    ZEISS® lens
    A premium 50x optical zoom. ZEISS® quality ensures brilliant images with rich details and contrast. Stabilized with Optical SteadyShot™.

    50x optical zoom
    Distance is no issue. Pull everything closer with huge 50x optical zoom – for pin-sharp clarity in every frame. Optical SteadyShot image stabilisation helps prevent camera shake even when zooming at the highest setting.

    Track the action
    Never lose sight of the perfect shot. Lock-on AF automatically adjusts frame size based on the characteristics of your subject for clear and for precise focusing results.

    Handle like a pro
    Get the feel and look of a DLSR with easy-to-use controls and an ergonomic grip. Buttons and features are carefully placed and easy to reach, just like a professional camera.

    Mode dial
    With the mode dial, you can select aperture or shutter priority. A handy control dial for your thumb gives you quick and simple manual control over whichever mode you’ve selected.

    LCD screen
    See images appear bright and clear on a 921k-dot resolution Xtra Fine LCD WhiteMagic™ 7.5cm (3”) display.

    Electronic viewfinder
    Take the guesswork out of composing shots and get exactly the result you’re looking for. A  201k-dot resolution electronic viewfinder gives you a clear, real-time preview with 100% field coverage – ideal for framing, focusing, and reviewing shots using various settings.

    Keep the blurs away
    Intelligent Active Mode with 5-axis2 image stabilisation and advanced frame analysis compensates for camera shake during movie recording to minimise blur that often results from handheld shooting.


    Camera type - Compact Ultra Zoom

    Megapixels (still) - 20.4

    Colour - Black

    Image sensor - Exmor R CMOS

    Optical zoom - 50.0

    Digital zoom - 200

    ISO - 80-3200

    Lens - ZEISS Vario Sonnar T* Lens

    Lens focal length (mm) - 4.3-215

    Lens aperture range - 2.8-6.3

    Max shutter speed - 1/4000 sec

    Continuous shooting speed (FPS) - 10.0

    Image stabilisation - Digital

    Built-in flash - True

    Expandable memory format - Memory Stick Duo

    Device screen size (inches) - 3.0

    Viewfinder - Electronic

    Rechargeable - True

    Battery life - Up to 300 shots/150 minutes

    Movie recording - Full HD

    Picture Effects - 13

    Panorama - True

    Face detection - True

    Micro HDMI ports - 1

    Micro USB ports - 1

    Manufacturer's warranty - 1 Year

^Discounts apply to most recent previous ticketed/advertised price. As we negotiate on price, products are likely to have sold below ticketed/advertised price in stores prior to the discount offer.